I’m Jimmy Salem, a designer and experience architect based in Greece.
My background sits between digital design, hospitality, operations, and sensory experience. That combination shapes how I see a business: not as a collection of pages and tools, but as a connected experience for the people it serves and the people who make it work.
Through Salem Experience Design, I shape the customer-facing presence: websites, booking journeys, brand touchpoints, and guest or customer interactions. Through Salem OS, the same philosophy continues into bespoke operational software designed around the business itself.
The right project is usually part website, part brand presence, and part experience design. These questions help clarify where Salem Experience Design can be useful.
Salem Experience Design is the broader design practice. It shapes customer-facing experiences through websites, brand presence, booking journeys, printed materials, and guest-facing touchpoints; Salem OS applies the same philosophy to bespoke operational software.
Independent, creative, and experience-led businesses with individual character — including artists, makers, boutique hospitality, retreats, restaurants, cultural projects, and premium independent services.
Yes. Salem Experience Design is based in Greece and works internationally through clear remote communication, structured project stages, and direct collaboration.
Not unnecessarily. Salem keeps specialist software that already works, designs and builds what is genuinely missing, and connects the information and workflows that should work together.
You do not need to arrive with a solution. Start with what the business is trying to make people feel, what already works, and where the experience or operation becomes harder than it should be.